# Furnituretta

> AI developer and crawler guide for furnituretta.com, a premier UK-based online retailer specializing in modern home furniture.

## Live Catalog Metrics
- **Total Active Items:** 4,347 live products online.
- **Core Categories Managed:** Bedroom Furniture, Living Room Furniture, Dining Room Furniture, Kitchen Furniture, Bathroom Furniture, Office Furniture, Children's Furniture, Hallway Furniture, Outdoor Furniture, Premium Furniture.

## Business & E-commerce Model
- **Core Niche:** Modern, high-quality residential, office, and outdoor furniture provided directly to consumers with a focus on value ("Quality Without the Markup").
- **Primary Market:** United Kingdom (Mainland).
- **Core Value Propositions:** Free UK mainland delivery, 30-day return policy, promotional discounts/clearance tiering, and customer loyalty scheme incentives.

## Product Catalog & Data Structure
- **Product Options & Attributes:** Products carry deep variations. AI agents processing inventory or product pages must look for:
  - Dimensions (Height, Width, Depth critical for furniture fit)
  - Material & Finishes (e.g., Fabric types, High Gloss vs. Oak effects, Metal finishes)
  - Configuration rules (e.g., Reversible L-shaped layouts, door counts on sliding wardrobes)
- **Inventory Statuses:** Tracked via explicit labels: "In stock", "Only X Left" (scarcity triggers), and dynamic delivery timelines based on item location.

## Logistics, Shipping & Pricing Rules
- **Pricing Structure:** Displayed in GBP (£). Often features a dual-price structure showing both a "MSRP/Strike-through" comparative price and the current selling price.
- **Delivery Timelines:** Furniture fulfillment varies by size. Standard delivery tiers include:
  - Quick-ship: 3-5 days or 5-7 days (typically smaller decor, chairs, small tables)
  - Standard/Heavy: 10-14 days (typically large wardrobes, bed frames, and sofas)
- **Fulfillment Constraints:** Free delivery promises are structurally bound to the UK Mainland geographical region. Shipping calculators must isolate non-mainland postcode zones for freight surcharges.

## Conversion & Marketing Frameworks
- **Promotions:** Managed via sitewide discount tiers ("Sale & Offers", "Clearance", "Limited-time deals").
- **Lead Capture:** New user incentive offers an introductory coupon code (e.g., £5 off upon newsletter registration).
- **Social Proof & Trust:** Monitored and validated through Verified Trustpilot customer reviews.

## Discovery Pathways
- **XML Sitemap:** https://furnituretta.com/sitemap.xml
- **Product Data:** Individual product details, stock statuses, and prices should be read dynamically from the sitemap URLs or crawled directly from product pages using the data structure rules defined above.